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Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Communicating with Zhuang Jingyang, founder of Dajia Tea, he revealed that the real reason behind the success of many cafes and teahouses is not selling tea and coffee, but selling space. This is why Korean coffee shop brands have been invincible recently. The most popular cafe brand in China's first-and second-tier cities in the past two years is neither Starbucks nor COSTA, but a variety of Feel brands.

2014-09-23
From the successful counterattack of small street shops to 19 stores across the United States, the old man explained what persistence is.

From the successful counterattack of small street shops to 19 stores across the United States, the old man explained what persistence is.

Phil Jaber Phil-Jaber, the founder of Philz Coffee, is a coffee man with a lot of personality and cool energy. He has caffeine in his blood and makes coffee, for a living and for happiness. Engaged in coffee for more than 20 years, do their own favorite coffee, do not easily bow to the market. Phili's earliest old store in 2003, he owned one in San Francisco's Mission district.

2015-12-26
Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons that must be taken as an important factor in successfully opening a coffee shop

Six lessons: how to open a successful coffee shop although drinking coffee is a basic condition for becoming a coffee shop owner, after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is romantic, but opening a coffee shop is realistic." Coffee shop first lesson: positioning a dream, but also a sense of direction to determine the positioning of the coffee shop.

2014-08-28
Zhang Genshuo's coffee drinking activity was successfully selected into the Guinness Book of World Records.

Zhang Genshuo's coffee drinking activity was successfully selected into the Guinness Book of World Records.

On April 26th, the "Hello China 2014 Super Star warm Coffee season-Coffee with you" hosted by Coffee, the largest coffee chain in South Korea, was successfully held at Quintiles Hotel in Beijing. This meeting is the first time that Zhang Genshuo has gathered with Fans in Beijing since he signed the brand spokesman of "Coffee accompany you".

2014-05-26
Can you manage your dream well? To be a successful cafe.

Can you manage your dream well? To be a successful cafe.

In a bustling city, you can basically see a cafe within a few steps, and although it still looks busy on every quiet night, most cafes are struggling to lose money and break even. Every year, a coffee shop closes down, and a new coffee shop opens every year, so why does everyone know in this industry?

2014-06-06
Japanese coffee has a long history, but now Japanese prefer convenience store coffee.

Japanese coffee has a long history, but now Japanese prefer convenience store coffee.

As a daily drink, coffee has successfully penetrated into the people and integrated with the eating habits of the Japanese in the past 30 years. AGF is the leader of bar coffee. Since the launch of the BLENDY brand in 2002, it is reported that the market size of coffee has reached 33 billion as a daily drink. In the past 30 years, it has successfully penetrated into the people and integrated with the eating habits of the Japanese.

2015-12-05
Common sense of Cafe Management the three elements of successfully running a Cafe

Common sense of Cafe Management the three elements of successfully running a Cafe

Coffee shop is in the form of fixed-point business, that is, in the form of sales; it is like a tree fixed in a site to take root and sprout, so some people call it a plant-based enterprise, but in today's marketing-oriented era, consumer demand and desire make the business constantly changing. With the gradual diversification and personalization of consumer consciousness, coupled with the increasingly fierce market competition, it is absolutely necessary to operate in cafes.

2015-06-27
The development history of coffee in China

The development history of coffee in China

In China, people like drinking coffee more and more. The ensuing "coffee culture" is full of every moment of life.

2014-05-13
How to manage the chain coffee shop with the best benefit?

How to manage the chain coffee shop with the best benefit?

Many investors in the coffee market are thinking about how to manage the coffee chain in order to be successful. If we want to make the chain coffee shop successful, we must know how to operate the chain coffee shop scientifically, how to improve the management system of the chain coffee shop and so on. Today, we're going to talk about ways to chain coffee shops and take a look at the taboos of managing them.

2015-03-31
How to build a cafe where food, art and retail goods are integrated?

How to build a cafe where food, art and retail goods are integrated?

Under the experience economy, cafes have become the most commonly used carriers for transforming the real economy. Today, I would like to share with you two coffee shop renovation projects that successfully combine food, art and retail, from India and Japan. Workshop inc. The cafe project (project caf) is a fresh and vibrant space that successfully combines food and art.

2015-10-28
LA ·MARZOCCO ·2 of Russ in Coffee Machine-History

LA ·MARZOCCO ·2 of Russ in Coffee Machine-History

Giuseppe Bambi uses Marzocco (a lion sitting on a Florentine lily) as a symbol of victory and success, and names the company La Marzocco. At that time, manufacturers were not only skilled craftsmen, but also pioneers in thinking about the difficulties and challenges they faced at that time. Giuseppe Bambi is a member of this pioneer group. He's a...

2015-06-27
Successful opening of coffee shop-1

Successful opening of coffee shop-1

Although drinking coffee is a basic condition for becoming a coffee shop owner, after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is romantic, but opening a coffee shop is realistic."

2014-08-15
How to open a successful coffee shop the cost of opening a coffee shop

How to open a successful coffee shop the cost of opening a coffee shop

Step / method Coffee Shop lesson 1: positioning determines the positioning of a coffee shop is the first step to a successful coffee shop. The management orientation of the coffee shop determines the capital, personnel, menu, location, and even the design and decoration of the store; we must first determine the management direction, and then plan other details. But many shop owners, on the contrary, often decide on the design and decoration and the choice of location before thinking about it.

2015-11-04
Coffee shop manages coffee shop successfully runs treasure book

Coffee shop manages coffee shop successfully runs treasure book

How to open a successful coffee shop has replaced a fast food restaurant as the first place to party or kill time.

2014-11-06
Starbucks doesn't just offer coffee shops.

Starbucks doesn't just offer coffee shops.

I often wonder, do we really know how to taste coffee? Does Starbucks coffee have to be good? Is it reasonable to charge dozens of yuan for a latte or clear card? The answer may be no, but Starbucks is still successful. its success lies not only in changing our drinking habits, reshaping our sense of consumption, but also, more importantly, profoundly affecting our cultural touch. However, this

2015-08-13
Starbucks can only be regarded as fast food in coffee in the United States.

Starbucks can only be regarded as fast food in coffee in the United States.

I haven't had Starbucks coffee for a long time, and I always feel that the performance-to-price ratio is not reasonable. The same cup of coffee sells more cheaply in the United States than in China. So unless you have an appointment to meet someone there, you seldom go to Starbucks to buy a cup of coffee to take away. Of course, on the other hand, Starbucks coffee has gradually degenerated into a cup of syrup, a cup of sugar with a little coffee flavor.

2014-08-15

"I read China in coffee."

On weekend mornings, children run and play while eating freshly baked raspberry muffins; at dusk, middle-aged men look up in contemplation and organize a day's work; in the middle of the night, young entrepreneurs sit around their notebooks to discuss the details; there are lovers, girlfriends and partners who can enjoy the mysterious purpose of freedom and happiness brought to them by the same space sooner or later.

2014-08-29
Starbucks News Coffee Network News latest Coffee News Why does Starbucks dream of breaking the tea chain?

Starbucks News Coffee Network News latest Coffee News Why does Starbucks dream of breaking the tea chain?

Why did Starbucks break the tea chain? "Chinese and Foreign Management" magazine 2016-03-14 08:42:42 Internet + Innovation Starbucks Reading (83) comments (0) statement: this article was written by the author stationed on the public platform of Sohu. Except for the official account of Sohu, the views only represent the author. Does not represent Sohu.

2016-03-17
Talking about Coffee: mixing Coffee beans with successive formulations

Talking about Coffee: mixing Coffee beans with successive formulations

"what's wrong with fried cabbage and beef?" asked a high school student who was studying abroad, and then he said, "Beef is better to eat raw. "I smiled and said," if you fry raw eggs and bacon together, what will happen to the eggs when the bacon is cooked? "without thinking about it, he replied," of course I will take out the eggs that have been fried first! " Bacon needs to be more patient before it is ripe. "

2014-06-26
Starbucks CEO's road to success Howard Schultz builds coffee kingdom

Starbucks CEO's road to success Howard Schultz builds coffee kingdom

When Howard Schultz (Howard Schultz), chairman, president and CEO of Starbucks, appeared, he routinely drew cheers and whistles from 1200 employees at the scene. Among the 300000 Starbucks employees around the world, he is an idol, not only because of his business miracles, but also because he adheres to the concept of sharing and respect within the company.

2015-09-07
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